Teaching Agency and Entrepreneurship in Architecture

This investigation posits that there is a fundamental disconnect between the skills learned in normative architecture studios and the agency required to advocate for design in business contexts. A case study of a fourth-year entrepreneurship studio provides an analysis of a methodology for teaching design advocacy to architecture students. Tackling a range of small to large problems, students designed viable products in just ten weeks. Results and limitations of the methodology are discussed. Suggestions are offered for future entrepreneurship courses.

Volume Editors
Jasmine Benyamin, Kyle Reynolds, Mo Zell, Nikole Bouchard & Whitney Moon

ISBN
978-1-944214-28-9