107th ACSA Annual Meeting Proceedings, Black Box

None More Digital

Annual Meeting Proceedings

Author(s): Courtney Coffman

When considering the current climate of mass media and infinite scrolls, there seems to be a chromatic wave rippling through our feeds. Amid the over saturation of circulating images, three key colors appear to be trending in architectural representation. This research is a speculative attempt to frame a current moment in the complex overlap of digital data and physical matter—“from screen to stone”—through the lens of three colors: pink, blue, and black.¹ Most often viewed through our handheld devices, these colors may seem like a superficial subject of a (con)temporary condition, but much like form making and drawing techniques, color also defines aesthetic movements. From the Baroque to the Bauhaus, every zeitgeist carries a new color scheme based on material resources, economies, and culture.² Given the rise of new tools and methods of production, it may be time to once again re-evaluate color in design and ask, is color technical rather than compositional?³

https://doi.org/10.35483/ACSA.AM.107.103

Volume Editors
Amy Kulper, Grace La & Jeremy Ficca

ISBN
978-1-944214-21-0