Lucy Campbell and
Barbara Opar, column editors
Column by Viveca
Pattison Robichaud, Special Collections Librarian, Architecture Library,
University of Notre Dame
Architecture libraries and their
librarians provide a wealth of services and expertise, but have you ever
wondered what some of their strategies are to disseminate this information?
Since no one library or librarian is the same, outreach approaches are
similarly diverse. One strategy, employed in the Architecture Library at the
University of Notre Dame, is to promote collections and services through the
use of social media. Many architecture libraries have a Facebook page,
Instagram and/or Twitter accounts, with many more blogging, creating online
exhibits, and interacting online with patrons in a myriad of ways. Starting in
the 2011-2012 academic year, under my direction, the Architecture Library
sought to develop a coherent social media strategy. The first step in this
process was to determine who exactly our audience would be. Once I understood
who I wanted to reach, I could start developing a systematic approach to
effectively promote the library and its collections.
New Book Acquisition, October 3, 2014.
At some point, before I joined the
Architecture Library, a Facebook account was created, however, it was no longer
being used and did not have many connections. My first step was to create a
fresh new Architecture Library page and start posting. While our page started
to slowly gain followers, the numbers were not where I wanted them to be. What
was helpful, though, was seeing that most of our followers were not our regular
faculty and student patrons, but instead consisted of alums and people interested
in the School of Architecture who were not on campus regularly. It was
important for me to realize that our students and faculty were already engaging
with our collection physically, so they did not need to spend time engaging with
Post tied in with Alumni weekend, celebrating the School of Architecture's first graduate, October 10, 2014.
In the summer of 2014, after a few
years of Facebook activity, the Architecture Library joined Instagram and
Twitter. Based on the literature related to successful social media strategies
and according to the School of Architecture’s Director of Communications, it was
clear to me that regularly posting helps grow a following. That being said, posting
too frequently could also have a negative impact and overwhelm users, causing
them to ignore or unfollow accounts. Since our library collection and staff is
relatively small, with all of the social media posting falling into my
workload, I decided to set myself a moderate task of posting once a week. Since
I spend Fridays at our circulation desk, I have worked a social media post into
my Friday routine.
Oldest book in the collection post, November 7, 2014.
Architecture is a very visual
discipline, so Instagram is my primary mode of social media interaction, which
I then disseminate to Facebook and Twitter, in order to engage with the most
followers. After posting a few different kinds of posts, I decided focus on highlighting
and promoting what is truly unique about our library: our rare book collection.
Our Ryan Rare Book Room, which contains a significant number of rare and unique
texts from 1485 through the 20th century, is open to students,
faculty, and the general public. That being said, any patron, regardless of
affiliation, would need to make an appointment and request specific titles, so the
collection is not browseable like the rest of the library’s holdings. Highlighting
these books, therefore, appeals to both our campus patrons and our off-campus
admirers. Those on site who are interested in engaging with us on social media
are not getting redundant information, but rather, are being introduced to titles
housed in the library that they would not find on their own. Alums, colleagues,
and other followers are also treated to snippets of our collection, which,
should they find themselves on campus, would be outside of their normal access.
Barbaro Vitruvius, January 9, 2015.
Under the #rarebookfriday I post
weekly pictures of titles from our collection. The first few posts wrote
themselves, showcasing our most beloved books. In subsequent weeks and over the
years, I have tried to tie in posts about what is happening on campus, like reunions,
perspective students visiting campus, classes using the collection, other
moments in the academic year, and, of course, football rivalries. This platform
is also a great way to publicize new titles added to the collection. Increasingly,
social media is also a venue for our library to interact publicly with the
School of Architecture’s profiles, as we both can share, like, tag, and retweet
each other’s posts. I try to have fun with these posts and it certainly seems
to be gaining traction, especially on Instagram, with each post accumulating
more likes than the last.
Follow us: @ArchLibND (Facebook, Instagram, and Twitter)
Students with faculty member Duncan Stroik, September 22, 2017.
Irish apple from AI Downing, to tie in with fall break, October 14, 2016.
Prospective students seeing a selection of books from the Ryan Rate Book Room, April 22, 2016.
Bucrania from Vignola to tie in with a football game against Texas, September 4, 2015.