2010 West Central Fall Conference

October 21-23, 2010 | Chicago, Illinois
Host School: University of Illinois at Chicago
Chair: Penelope Dean, UIC


Through recent attempts to extend its territory, the positions of an architectural discipline have too often experienced devaluation. In an effort to “flip” this expanded field, the conference seeks the deferred disciplinary returns on marketing strategies and single-issue themes of the past fifteen years. Organized through ten opportunities for ideological re-investment, the conference launches a discipline that can trade-up rather than sellout or declare bankruptcy. Bring your design ideas.