Photo: North Carolina State University's team in Walt Disney's Imagineering 21st ImagiNations Design Competition L-R Kyle Thompson, Michael Habersetzer, Andy Park, Brian Gaudio Photo Credit: Gary Krueger, Walt Disney Imagineering
February 3, 2012 — Glendale, CA – The winners of the annual Walt
Disney Imagineering ImagiNations Design Competition were announced on
Friday, February 3 at Imagineering headquarters in Glendale, California.
The ImagiNations Design Competition is a program designed and sponsored
by Walt Disney Imagineering to encourage university students to
consider careers in creative and technical fields including digital
arts, engineering, and architecture.
For this year’s ImagiNations design competition, students from
American universities and colleges were given a unique challenge:
“Imagine it’s the year 3011. Disney has entertainment experiences all
over the world, many which don’t even exist today. The human race is
finally living on the moon and Walt Disney Imagineering wants to be the
first one to provide entertainment and/or recreation to the new citizens
there. What would you imagine that this new Disney experience could
be?”
First Place and “Best in Show” was awarded to students Brian Gaudio, Michael Habersetzer, Andy Park
and Kyle Thompson of North Carolina State University. Their project,
“The Mind of Molly Mouse” utilizes modern-day 3011 technology to
communicate the sweeping story of Molly, a descendant of Mickey Mouse,
over the course of their stay.
Second Place was awarded to Carnegie Mellon University “Create the
Night Finale,” which is an interactive nighttime spectacular and
experience. The three members of the Carnegie Mellon University team
are Michael Honeck, Ping Li, and Franz Mendonsa.
Third Place was awarded to Utah State University for their Disney
Galactic Cruiseline: “The Oneiro.” Guests will be at ease in this
contemporary environment designed to offer the luxuries of a seven-star
resort with the thrill of space exploration. The three members of the
Utah State University team are Jason Cooper, Adam Dambrink and Philip Le
Goubin.
Twenty-one college students from six universities were finalists in
Walt Disney Imagineering’s 21st ImagiNations Design Competition.
ImagiNations is an annual program designed and sponsored by Walt Disney
Imagineering, the creative arm of all Disney Parks and Resorts
worldwide, which allows participants to showcase their talents and gain
practical knowledge in design from leaders in immersive storytelling and
themed entertainment.
This marks the third time in four years that a North Carolina State
University team has placed in the top three. Last year’s North Carolina
State team “Fantasia: The Lost Symphony,” placed second in the
competition.
Participants work for several months on their concepts and
presentations, which are evaluated by a team of Imagineers. The projects
and concepts presented are not necessarily intended to be built by
Disney – they are a way for the entrants to demonstrate their skill and
creative abilities. In consideration for the opportunities provided by
Imagineering, submissions become the sole property of Walt Disney
Imagineering and Imagineering retains all rights to use and/or display
the submissions and the materials contained in them.
A position at Walt Disney Imagineering is often found on surveys of
“dream occupations,” and the company uses ImagiNations as a way to reach
out to the widest possible talent pool for its future. The top three
placed teams were awarded cash prizes with the first place team
receiving $3,000. An additional $1,000 grant was awarded to the first
place team, to be equally divided among its sponsoring universities
and/or organizations.
The six teams of finalists visited Walt Disney Imagineering in
Glendale from January 30 to February 3 to make professional
presentations to the judging panel, interview for paid internships and
get a behind-the-scenes tour of Disneyland from the viewpoint of
Imagineers. During their week at Imagineering, the teams met and
networked with Imagineers from a variety of disciplines.
Imagineers are famous for telling stories through three-dimensional
attractions and experiences. The judges are looking in particular for
the ability of technology, architecture, costumes, transportation, and
attractions to support the story – and participants are advised to
“begin with a great story before developing anything else.”
The judges apply the same criteria to the entries as they would to
their own work – beginning with the team’s ability to collaborate across
different disciplines and backgrounds; the mastery of their individual
skills; whether it provides an engaging guest experience; the ability of
the experience to demonstrate respect and inclusion for the diverse
array of families who visit Walt Disney parks & resorts, and that it
is unique in that it is not limited to what guests already experience
in Disney parks and resorts.
The competition is open to students from colleges and universities in
the United States that are Juniors, Seniors, or full-time Graduate
students, or within one year after graduation, enrolled in Architecture,
Arts, Animation, Computer Science, Construction/Project Management,
Creative Writing, Engineering, Game Design, Graphics/ Communications
Design, Illustration, Industrial Design, Interactive Media Design,
Interior Design, Landscape Architecture, Media Production (Digital, TV,
Film), Theater Design & Production.